A new 28 story, 321-room hotel will occupy 96,000 square feet between 36th and 37th streets. The new striking addition to the block, will bringing a jolt of vibrancy to a quiet stretch of Eighth Avenue. Changes in plane and a facade that uses brick, metal panels and stucco to create a dynamic color palette will further enhance the hotel’s street presence. Among the hotel’s amenities is a 3,000-square-foot rooftop bar-and-lounge with wraparound views and both indoor and outdoor dining. A landscaped plaza fronting Eighth Avenue will offer seating for hotel guests and the public alike. Facing the plaza, which will be lit at night to facilitate evening as well as daytime use, will be 2,600 square feet of ground-floor retail, further energizing the plaza.